Baby Boomer Business Owner-What is Your Social Media Marketing Saying?

Are you making mistakes with your SMM? (Social Media Marketing)

I am honored to have Pam Lontos, a Public Relations Specialist as a guest blogger today. She has a powerful message on Social Media Marketing for every baby boomer business owner who has taken the plunge into the world of social media.

The Top 5 Mistakes of Social Media Marketing

By Pam Lontos

The Top 5 Mistakes of Social Media Marketing
By Pam Lontos

As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social Media Marketing can help you penetrate the marketplace with your message quicker and easier than ever before.

What is Social Media Marketing? It’s utilizing the various social networking sites to enforce your brand and market your business. A social networking site is simply an online meeting place. Think of it like an eHarmony or Match.com for business people. On such sites, people can post a profile with the hopes of meeting other like-minded professionals for business reasons.

According to the Nielsen Research Group, social networks and blogs have moved ahead of personal e-mail among the most popular online activities people engage in. Additionally, USA Today reports that the time spent on these sites is growing three times faster than the overall Internet rate. More than two-thirds of the world’s online population now visits social networking and blogging sites.
Knowing this, it’s clear that if you haven’t yet engaged in Social Media Marketing, the time to start is now. But before you do, you need to be aware of the top mistakes businesses make with this PR outlet so you can avoid them and get the biggest return for your marketing investment.

Mistake #1: Having more than one face on the Internet.

When you’re engaging in Social Media Marketing (called SMM from here on out) you’re really building your image from the ground up. The goal of SMM is to virally spread parts of your image across the Internet. The word “parts” is important. Basically, you’re starting with a holographic image of yourself in the virtual world. You then need to break that hologram apart and find the appropriate places on the Internet where you can frame certain pieces of that hologram.
When someone looks at all the pieces at the various sites, they should be able to put them together to see a single whole. They should not see multiple images of who you are, as that would ruin your credibility. Therefore, if you have multiple Facebook accounts, for example, your personal one has to be hidden and by invitation only. You don’t want that other image out there confusing people and possibly diminishing your reputation.

Mistake #2: Collecting friends.

SMM is how you create instant buzz on the Internet by getting the same message out over and over. It’s spreading your message and getting yourself branded so you can get more business. Social networking, on the other hand, is about making friends. For example, you’ve likely seen someone on LinkedIn who has 25,000+ contacts. That’s great, but what do you do with all those contacts? Remember, just because you have a phone book in your office doesn’t mean you can open the book at random, pick a name, and call them for business.
When you collect a contact, you’re supposed to be opening the door to exchange information and build a relationship. Think of it as relationship marketing in the 21st century, and the same rules apply. The only difference is that you’re building the relationship online rather than over coffee.

Mistake #3: Putting out the wrong messages.

You’ve likely seen people put posts on Twitter or Facebook that say something like, “John Smith is watching a great movie and eating popcorn.” Such messages may be fine for personal networks, but for business networks you need to put out messages that are useful to your readers. In other words, don’t talk about yourself. You want to give valuable tips and advice so that the people who read your posts want to repost them to their own sites. That’s how your message spreads virally.
The key is to keep your messages consistent. Remember that people are subscribing to various feeds in order to get your information. They are essentially saying that your message has value. That’s why you can’t do a series of sales tips and then post a couple of your favorite omelet recipes. You have to stay on message, and your message has to be for your readers.
With that said, it is okay to occasionally have a press release type message that says something like, “John Smith is speaking at ABC Convention on employee productivity today.” Such a message does two things: 1) It tells people they might not get a tip today or tomorrow because you’re busy, and 2) It shows that other big-wigs out there think your message is important. It’s a positive reinforcement that boosts your credibility, so long as you don’t do it too frequently.

Mistake #4: Posting inappropriate information.

Don’t allow yourself or anyone on your site to post anything online that you don’t want your most conservative client to see. You never know where something will end up, especially since the nature of the Internet is for things to spread virally. For example, a CEO of a corporation had a picture of himself and his girlfriend on a topless beach in Mexico. In the photo she’s riding on his shoulders with her breasts exposed. For some reason, he decided to post the photo on his personal invitation-only Facebook site.
The only problem is that he was married. His wife (or rather, his now ex-wife) saw the photo. How? Someone on his invitation-only Facebook account thought it was a great picture and decided to repost it on the public Internet. To top it all off, his board of directors got wind of the photo and fired him. Now he’s no longer employable in that field or that position again. The moral of this story: Never post anything on any site that you wouldn’t personally show your own grandmother.

Mistake #5:

Assuming that it is better to have your message in only one place on the Internet.

In the “old days” of the Internet, people believed they had to keep all their content on their own Web site. The theory was that spreading it out ruined your credibility and diminished your reputation as being a unique business. Not so today. In fact, with SMM, the opposite is true. The more places you can get your message to appear simultaneously, the more effective your message will be.

Think of it as constructing a funnel. You want to lay several trails of information, all of which lead to your main site. Therefore, no matter how someone stumbles upon you, as long as they “follow the trail,” they’ll eventually find you. That’s essentially what you’re doing with your Twitters and other SMM messages. You’re putting out kernels of information. If someone wants the next kernel, they have to follow the trail. Eventually it funnels them to one Web site, which is where you wanted them to be anyway. You’re creating an environment where people see your message everywhere. As a result, you now have their attention and you have the opportunity to sell your product, your services, or whatever you’re selling at that point of distribution.
Here’s an example of the power of funneling: Recently Aaron Chronester posted a message on Twitter. Someone saw his post and reposted it on their blog. CNN and the New York Times found the post interesting and reported on it. Because of that exposure, Chronester got a book deal from Simon and Schuster. So, what was his post about? Current events? Global warming? A tell-all celebrity biography? Nope. It was a Twitter post with a unique bacon recipe, as Chronester was trying to get publicity for a barbeque club he belonged to. That’s how powerful funneling your message can be.

Get Noticed with SMM

The marketplace is changing, and you have to change with it. Your name has to be everywhere – in print, on radio, on TV, and on the social networking sites. The more you can get your name and message circulating in the various mediums, the higher your chances of clients seeing your information and ultimately hiring you. Thanks to SMM you can get your message out to thousands of people in an instant. And the results are greater credibility, more exposure, and higher sales – all of which positively impact your bottom line.

Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Fla. She is author of “I See Your Name Everywhere” and is a former vice president of sales for Disney’s Shamrock Broadcasting.  PR/PR has placed clients in publications such as USA Today, Entrepreneur, Time, Reader’s Digest and Cosmopolitan.  PR/PR works with established businesses, as well as entrepreneurs who are just launching their company.  For a free publicity consultation, e-mail Pam@prpr.net or call 407-299-6128. To receive free publicity tips, go to www.PRPR.net and register for the monthly e-newsletter, PR/PR Pulse!

What Type of Membership Site Interests YOU?

Yes, I am planning to launch a membership site. Then I decided I should stop and ask some of the readers to my blogs the kind of membership sites you appreciate.

My expertise is strong in presentation skills coaching as well as social media. Yet, I simply love connecting others so which ever my  focus I will probably showcase others and maintain some way for members to connect.

I need to know your interests and concerns. Is it price? Is it consistancy? Is it quality content? Do you want guests to appear to make it more varied?

I hope you would like guests because some of you might be asked to appear as a guest presenter for a teleseminar or article posting. Meanwhile, please tell me your thoughts.

Thanks. 

PS This is also a great time to tell others about any membership sites you are already running.

PSS In case you are wondering I have chosen Wish List Membership Plugin. It is easy, less costly than other membership sites, and integrates well with my shopping cart. Oh, and they have video tutorials.

42 Free Awesome Online-Web Tools From Internet Marketer Lisa Irby

Trust these 42 online web tools because the author, Lisa Irby is showcasing a deep well of expertise.  My hubby, Ray Horner, saw her on Facebook while watching a video post made by my friend Karen of Midlife’s a Trip.   Then I get another email blast from Kevin, of Humorous Reality. With those referrals from top notch baby boomers  I knew I had to check her out.

Read her About Page

Once you read Lisa’s about page you are ready to put down the TV remote and just absorb all the well written and clearly explained blog posts and view the information satuated videos.

Why?

Well, not because she is probably the daughter of a really cool baby boomer, but because she is passionate, results-oriented and knows her stuff.

But enough talking read her post just made in July of this year on 42 online web tools and judge for your self. You will probably be like me and pop her into your RSS reader or put your email in for repeat visits.


Recession Travel? Vacation Moments? What Can a Boomer Do?

A vacation moment

When was the last time you took a vacation moment? I recently did a workshop out of town  for two days. I sat by the window during my breakfast and drifted away. One of my vacation moments.

Any chance you get from caretaking, pill taking, and bill making is a vacation moment. In my case I was physically away with  cell phone in hand and husband and friends checking on mom.

For those of you who are ready to take a REAL extended vacation well, all I can say  is DO IT NOW.

There are so many travel deals out there. I just visited Aol Travel and saw some cool deals but there are others. I noticed that on all sites if you click on the tab that says DEALS  that you get even better bargains.

Now, I am not planning a trip but many folks are so just want to provide some low cost help. Please share other great places to find deals and you can toss in some vacation moments while you are at it.

What Does Blogging Have to Do with Coins?

I just wrote a post on my blogging site about making money with your blogging. Yet, I used a picture of a coin collection to illustrate it. Why?

Well, to be honest with you I had that picture in my media library and did not want to take time to take a picture of a dollar bill to  illustrate my post. Yet, I realized that it was just right for my post. Why, because it gave me an opportunity to push the value of what I believe folks will learn.

So, why am I writing about this today. What’s my point? I have 3 points I wanted to make today:

1.  Illustrate your messages as much as you can with videos, pictures, audio and sometimes song. It will grab the attention of your audience.

2. Relate to things you know. I know more now about coins and still learning. I know more now about blogging and still learning. What do you know more about and still learning.

3. Share with others opportunities to grow from others you have experienced. I know Cathy and have grown from  her knowledge.

So there you have it. And while you are at it visit the post I am talking about. Let me know what you think.

Boomer Challenge-Cleaning My Online Attic Part 4

This entry is part 1 of 1 in the series Part 4

 What do you do when you cannot get on the internet? You do something else. Well, that happened to me while away doing two Client Care Workshops called SMILE-Your Service is Showing. Now, I could have paid for the hook up at the hotel but decided to run disk clean up and defrag my laptop.

Now, just in case some of you are not sure what I am talking about just go to the START on your PC and click on Programs. Then look for ACCESSORIES.

Click on COMPUTER TOOL and look for both disk cleanup and  Defrag.

Also, I got rid of a lot of Icons cluttering up my desktop. My suggestion is  to organize just like you organize your file cabinent. So,since that varies for so many folks please share your best method.

Oh, my this post is sounding like  a housecleaning tips feature.

But I also did two other things I am proud about this week.

1.  I went deeper into one of my Facebook Accounts. I am taking my time to join relevant groups in Facebook. I then add the admin. as a  friend. I am  doing this now for a non-profit client.

2.  I decided to spend more time revisiting some of my affiliates.  This week I  spend more time looking at some of the great features of Aweber. This is, in my opinion, on of the premier auto-responder programs in the entire world.

An  autoresponder is important when you want folks to “opt in” to your promotion, event, etc and you want automatic email messages sent to them. Of course it is much  more than that.

What I like is the ability to schedule an event like a teleseminar and then automatically have reminders sent before and the day of the event. How cool is that. PLUS you don’t need to purchase the code to place on your site for folks to key in their name, email etc. They provide all of it for you. It is simply a matter of copy and paste.

Allow me to demonstrate by placing code they provided for the 30 Day Trial below. If you are on a blog platform like I am all you have to do is go to the HTML option next to the Visual (WordPress) and Paste the code.

So give them a test drive


Can You Have More Sales, Too?
Helping over 61,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.




Take a Free Test Drive today!

Well, that is all for now. Share some of the things you  have been doing in your online attic.

Boomer Inventory Challenge-Online Attic Part 3

This entry is part 2 of 2 in the series Baby Boomer Inventory Challenge

It sometimes find it hard to throw things out in my Online Attic. Yet some things just must go to the super waste bag in the garbage can.

This week I threw away a social networking site I signed up for a great while ago. Since then it seems to have changed not just it’s template.  Tagworld is not a site I want to continue to hang out in for now. Why, well, a few of their videos are ok and informative but it appears that most of the videos and discussions are ,well,  you need to assess it for your self. I just did not find enough solid business information to hold me captive.

As with all social networking sites, you want to determine a social networking plan before you go into the site. I can always re-evaluate the site later but for now, since they threw out my login details with the new interface, I can throw it out.

I also found a site,  brushed it off, and installed it on a second computer. That was Skype. It is really great for getting in contact with folks overseas or just in another State. Now, it has a lot of features. So it is worth exploring.

I just have not used it lately because I am working on my laptop more than my desktop. But that is going to change also. I am doing more healthy computing for my posture, neck and arms on the desktop. Oh, the Ben-Gay.

Finally, I re-visited a revenue sharing video site that I have many videos showing. If you click on the ads at the end of the videos you get a percentage of the “Google Like Ads”. So far I have a whooping $2.00 and a few cents.

Oh, the name of the site is Revver. I like it and will move it to the first floor. That means I will post more videos up.  It will be just like throwing rice on the wall, some of it just got to stick.

That’s all for the current challenge. It appears that I will be doing this longer than 4 weeks. I am only making a dent in the stuff on my Online Attic.

How have you been doing? Finding anything interesting?

Did You Join Fan Q Yet? -A Word of Caution

If you are planning to join Fan Q just wanted to pass on a word of caution. A few weeks now I have gotten an notification from them with a private message from two folks I know. Now, I know these folks and one in particular, shys away from social networks of any kind. So my surprise made me wary.

The emails have a note saying that it is a private message and if I do not open they will know I ignored them. Well, of course I resented the manipulation. I was about to call one of them and tell them “I am ignoring your message but what is it you wanted to tell me?” Especially since I had just seen them that day.

Well, I love social networking but decided to explore a bit so I googled the network and saw an article that discribed the social engineering technique that was used for Fan Q.

So be alert. Has anyone else had this experiance?

Boomer Inventory Challenge-Week 2 in My Online Attic

This entry is part 1 of 2 in the series Baby Boomer Inventory Challenge

Leaving one of my hosts

I have decided to leave one of my hosts. I will be making the call to the new location  I have already started the move by pointing the domain names to Sedo where I am selling them. With Sedo, as soon as I get an offer I can place them into auction.

That task should be done before my next report.

Gabcast

Our very first taste of audio came via this site.  This site was in it’s early stages but provided free audio code to paste in your site. Now, I really did not know how to do that at all then. But listen to this greeting.

You can hear it blast at Blogging For Boomers, Ray has such a nice voice.

Radio.Userland is shutting down in December 2009.

I had this site listed in my notes. It provides a blogging platform and hosting solution. They were around a long time and they remind me of baby boomerism. They appeared to be very good and offered a good solution for many folks. I never used it but here is their announcement:

Radio UserLand service closing

UserLand has decided to close the Radio UserLand and Salon Radio services as of December 31, 2009.

You can continue to use your Radio weblog hosted with UserLand until the end of the year.

If you plan on continuing to use Radio to publish your blog, we would recommend that you look for an alternative web host if your weblog is being published to a UserLand server. You can use the FTP option [1] in Radio to publish to your own server.

The closure of Radio will also mean that the UserLand-hosted comments, trackbacks and stats tracking will be unavailable after the shutdown date.

If you have any questions, please send them to customerservice@userland.com

Tech Smith

Tech Smith are the makers of the wonderful video  and screen capture software,  Camtasia and Snagit. Now, I have both and discovered my user to user forumn login information. Ah, time to make a visit.

Words Can Hurt or Heal

I found the publishing ftp information for this one page site I have not visited since I was thin. Shame on me. It needs a complete overhaul. But I do need to do something before my customer service workshop next month. If I have enough, I am passing out the really cool cards with the powerful words. I am committed to helping to eliminate verbal abuse. I will get back on that road again with the re hauling of this site.

I once had a blog up called Words Blog but it was on the wrong host and needs to be restored. Wow, this trip to my online attic is bringing powerful reminders to flames of passion that are growing dim.

Finally…

Some of you remember reading our journal posts about the making of the story book DVD called, Crumbsnatcher Gets A New Name.

Well, we also installed a blog called Crumbsnatcher. But you could really call the blog DYFS for blog neglect. This week, actually yesterday, a post was made on this site. Not only that but Crumbsnatcher is now on Twitter. Those who know the story realize that this bird, who lived in birdtown, went through some stuff and had his name changed by me mother , Ms. Sarah, to Mighty Care Finch. Any way you can follow Mighty Care aka Crumbsnatcher on Twitter.

Have you done any work this week in your online attic?