Advertising Primer By Greg Brown

Posted by Rosie on January 11, 2010

Have you decided to revamp your advertising, marketing and sales efforts this year? If yes, take few minutes to read this post. YES, stop what you are doing and read this UNLESS YOU ARE ALREADY AN ADVERTISING MARKETING EXPERT.

My friend Greg Francis Brown sent me chapter 1 of his book, “Advertising for Results,” and I like his approach.  He focuses on getting the phones to ring, and that’s what counts in today’s world.  In his book, he goes step-by-step and tells you how to produce a marketing campaign that generates sales leads.  You can reach chapter 1 in this post. In addition and you can download the entire book for FREE

Advertising for Results – Chapter 1, Gathering

This 13-chapter book is a step-by-step guide to getting strong results from your advertising. You’re reading Chapter 1, “Gathering.” For the entire free download, go to Greg Francis Brown’s website, http://gregfrancisbrown.tripod.com/.

Chapter 1. Gathering

The blank screen

You have an advertising assignment of some sort. If you’re sitting with a blank computer screen and struggling about what to do, stop. There’s a better way.

To start with, forget that daunting assignment for a while. Instead, gather facts that will interest and inform your audience. And hey, take it easy. This gathering process won’t stress you at all. Rather than grappling for the right words, you can turn the radio on, muse about good things, and — oh, yeah — collect information.

Best of all, fact-finding is the right thing to do at this stage. Ultimately, delivering advantages to the audience will produce more than pulling everything out of your head…or somewhere else. WAIT! There is more to read… read on »