I just read a post from one of the busiest baby boomers I know about cooking roasted broccoli. Now this baby boomer, Heidi Caswell, is not a professional chef and does not cook for a living. But in her living she cooks for family and friends. I hope that made sense. You see, I know Heidi as an entrepreneur, super blogger and blogging mechanic.
I say mechanic because if your blog is broke she helps you fix it. If you need blog training she will train you. And if you want to send a special card to a love one she will help you do that also.But in t he midst of her busyness she finds time to work her other passions.
So, take a few minutes to explore two of her blogs. The first one to grab her insights on roasting broccoli on her blog Boomer Empowerment. And if you want to see some great videos and glean gems on the art of blogging visit WordPress101.
And if you want to make that very special connection that goes beyond the text send that special recipe to a friend in a card. Visit Connect Simply.
Now, I must say that Heidi did not endorse this message and I only decided to post about it on impulse and impression after seeing her Facebook post about the vegetables in her garden. I was actually in between a marathon posting on Ebay and looking at the post about the recipe was a true boomer break.
I guess what I am learning more and more is that we must take time to explore our passions. And since I am a baby boomer I am not surprised.
I want to be very frank about ClickBank. I like it.
What is ClickBank?
ClickBank is a major affiliate retailer of digital products. They make it possible for you to sell e-books as well as be an affiliate for other folks e-books.
Why Do I Like it?
Well, I like it more now then I liked it in the early days I first started online. It seems to be easier to use. I also like it because you can make great affiliate commissions. Just think about it. If you are selling an ebook there are no printing costs. That means you can pass on commission rates that exceed the commissions you would get from a retailer that sells products that must be sent in the mail.
If you are a publisher you can sell your book at Clickbank and offer other folks commission for promoting your products. Sounds simple? Well, for many it is but it does not come without some amount of work and learning. So, yes there are many products and gurus out there that can help you.
Do I Have One of Those “I Made Millions on ClickBank” Stories?
NO! But some of you reading this just might and I sure would love for you to share. Right now I am just returning to ClickBank to start my relationship all over again.
I have included a video I thought was simple and easy to understand. It let’s you know how to promote someone’s product in your blog post without locating a super techi to do it. This baby boomer understood it and will start using it. So Check it out and let me know what you think.
My friend and fellow baby boomer, The WordPress Wizard, Cathy Perkins is starting yet another workshop series. She is really, I mean really knows her stuff. I have learned a lot from her and still learning.
So listen now to her description of the workshop in her own words. It’s short and you can start it by clicking on the play button at the beginning of the blue bar. If you get interrupted by a phone call just click on pause.
Are you making mistakes with your SMM? (Social Media Marketing)
I am honored to have Pam Lontos, a Public Relations Specialist as a guest blogger today. She has a powerful message on Social Media Marketing for every baby boomer business owner who has taken the plunge into the world of social media.
The Top 5 Mistakes of Social Media Marketing
By Pam Lontos
The Top 5 Mistakes of Social Media Marketing
By Pam Lontos
As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social Media Marketing can help you penetrate the marketplace with your message quicker and easier than ever before.
What is Social Media Marketing? It’s utilizing the various social networking sites to enforce your brand and market your business. A social networking site is simply an online meeting place. Think of it like an eHarmony or Match.com for business people. On such sites, people can post a profile with the hopes of meeting other like-minded professionals for business reasons.
According to the Nielsen Research Group, social networks and blogs have moved ahead of personal e-mail among the most popular online activities people engage in. Additionally, USA Today reports that the time spent on these sites is growing three times faster than the overall Internet rate. More than two-thirds of the world’s online population now visits social networking and blogging sites.
Knowing this, it’s clear that if you haven’t yet engaged in Social Media Marketing, the time to start is now. But before you do, you need to be aware of the top mistakes businesses make with this PR outlet so you can avoid them and get the biggest return for your marketing investment.
Mistake #1: Having more than one face on the Internet.
When you’re engaging in Social Media Marketing (called SMM from here on out) you’re really building your image from the ground up. The goal of SMM is to virally spread parts of your image across the Internet. The word “parts” is important. Basically, you’re starting with a holographic image of yourself in the virtual world. You then need to break that hologram apart and find the appropriate places on the Internet where you can frame certain pieces of that hologram.
When someone looks at all the pieces at the various sites, they should be able to put them together to see a single whole. They should not see multiple images of who you are, as that would ruin your credibility. Therefore, if you have multiple Facebook accounts, for example, your personal one has to be hidden and by invitation only. You don’t want that other image out there confusing people and possibly diminishing your reputation.
Mistake #2: Collecting friends.
SMM is how you create instant buzz on the Internet by getting the same message out over and over. It’s spreading your message and getting yourself branded so you can get more business. Social networking, on the other hand, is about making friends. For example, you’ve likely seen someone on LinkedIn who has 25,000+ contacts. That’s great, but what do you do with all those contacts? Remember, just because you have a phone book in your office doesn’t mean you can open the book at random, pick a name, and call them for business.
When you collect a contact, you’re supposed to be opening the door to exchange information and build a relationship. Think of it as relationship marketing in the 21st century, and the same rules apply. The only difference is that you’re building the relationship online rather than over coffee.
Mistake #3: Putting out the wrong messages.
You’ve likely seen people put posts on Twitter or Facebook that say something like, “John Smith is watching a great movie and eating popcorn.” Such messages may be fine for personal networks, but for business networks you need to put out messages that are useful to your readers. In other words, don’t talk about yourself. You want to give valuable tips and advice so that the people who read your posts want to repost them to their own sites. That’s how your message spreads virally.
The key is to keep your messages consistent. Remember that people are subscribing to various feeds in order to get your information. They are essentially saying that your message has value. That’s why you can’t do a series of sales tips and then post a couple of your favorite omelet recipes. You have to stay on message, and your message has to be for your readers.
With that said, it is okay to occasionally have a press release type message that says something like, “John Smith is speaking at ABC Convention on employee productivity today.” Such a message does two things: 1) It tells people they might not get a tip today or tomorrow because you’re busy, and 2) It shows that other big-wigs out there think your message is important. It’s a positive reinforcement that boosts your credibility, so long as you don’t do it too frequently.
Mistake #4: Posting inappropriate information.
Don’t allow yourself or anyone on your site to post anything online that you don’t want your most conservative client to see. You never know where something will end up, especially since the nature of the Internet is for things to spread virally. For example, a CEO of a corporation had a picture of himself and his girlfriend on a topless beach in Mexico. In the photo she’s riding on his shoulders with her breasts exposed. For some reason, he decided to post the photo on his personal invitation-only Facebook site.
The only problem is that he was married. His wife (or rather, his now ex-wife) saw the photo. How? Someone on his invitation-only Facebook account thought it was a great picture and decided to repost it on the public Internet. To top it all off, his board of directors got wind of the photo and fired him. Now he’s no longer employable in that field or that position again. The moral of this story: Never post anything on any site that you wouldn’t personally show your own grandmother.
Assuming that it is better to have your message in only one place on the Internet.
In the “old days” of the Internet, people believed they had to keep all their content on their own Web site. The theory was that spreading it out ruined your credibility and diminished your reputation as being a unique business. Not so today. In fact, with SMM, the opposite is true. The more places you can get your message to appear simultaneously, the more effective your message will be.
Think of it as constructing a funnel. You want to lay several trails of information, all of which lead to your main site. Therefore, no matter how someone stumbles upon you, as long as they “follow the trail,” they’ll eventually find you. That’s essentially what you’re doing with your Twitters and other SMM messages. You’re putting out kernels of information. If someone wants the next kernel, they have to follow the trail. Eventually it funnels them to one Web site, which is where you wanted them to be anyway. You’re creating an environment where people see your message everywhere. As a result, you now have their attention and you have the opportunity to sell your product, your services, or whatever you’re selling at that point of distribution.
Here’s an example of the power of funneling: Recently Aaron Chronester posted a message on Twitter. Someone saw his post and reposted it on their blog. CNN and the New York Times found the post interesting and reported on it. Because of that exposure, Chronester got a book deal from Simon and Schuster. So, what was his post about? Current events? Global warming? A tell-all celebrity biography? Nope. It was a Twitter post with a unique bacon recipe, as Chronester was trying to get publicity for a barbeque club he belonged to. That’s how powerful funneling your message can be.
Get Noticed with SMM
The marketplace is changing, and you have to change with it. Your name has to be everywhere – in print, on radio, on TV, and on the social networking sites. The more you can get your name and message circulating in the various mediums, the higher your chances of clients seeing your information and ultimately hiring you. Thanks to SMM you can get your message out to thousands of people in an instant. And the results are greater credibility, more exposure, and higher sales – all of which positively impact your bottom line.
Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Fla. She is author of “I See Your Name Everywhere” and is a former vice president of sales for Disney’s Shamrock Broadcasting. PR/PR has placed clients in publications such as USA Today, Entrepreneur, Time, Reader’s Digest and Cosmopolitan. PR/PR works with established businesses, as well as entrepreneurs who are just launching their company. For a free publicity consultation, e-mail Pam@prpr.net or call 407-299-6128. To receive free publicity tips, go to www.PRPR.net and register for the monthly e-newsletter, PR/PR Pulse!
I just wrote a post on my blogging site about making money with your blogging. Yet, I used a picture of a coin collection to illustrate it. Why?
Well, to be honest with you I had that picture in my media library and did not want to take time to take a picture of a dollar bill to illustrate my post. Yet, I realized that it was just right for my post. Why, because it gave me an opportunity to push the value of what I believe folks will learn.
So, why am I writing about this today. What’s my point? I have 3 points I wanted to make today:
1. Illustrate your messages as much as you can with videos, pictures, audio and sometimes song. It will grab the attention of your audience.
I have had painful fun doing meeting my own Inventory Challenge. I am comparing it to the work that must be done in my attic. Some things can be pulled out and used, sold or trashed. Below are some of the things I have done:
I revisited the blogging directory I joined called Blogged and added more blogs. There are still more to add. I discovered that one blog I have, Baby Boomer Pocket Change does not get accepted by any of the two blog directories I have attempted to submit them to. Think it looks too much like a static site or too commercial looking. But need to work on that. So far have some fomre folks following me and I am following more on Blogged. USE
I set up my hubby into an artist discussion board but that was such a long time ago. So, I just reminded him about it, sent the info and he can decide if you wants to stay involved or not. But right now this can be removed from my inventory attic. TRASH
Revisited a site called PodCast Ready. Now this one I am going to keep for now but I need to get some HELP
I reviewd a note about upgrading my web cam. It did not mean a lot then but now because of Boomer Diva Tv, I will probably do more webcams. I am going to upgrade. Check out the reccomended camera;
I have decided to sell some of my domain names. Yes, I know sounds awful doesn’t it? But note that domain names are just like real estate. Sometimes you desire to sell some of your property. Someone wrote me and with great concern said, “Why are you selling your domain names?” I explained that I was not using them or planned to use them in the future. Now, don’t get me wrong you should hold on to some domain names for affiliate use, future sites, or redirects. But sometimes you may decide to SELL.
I saw where I signed up for Ublog2 When I went to the site it had an annoucement tha WordPress was now on Version 2.0. Now that was old. So, TRASH
I have begun the process of transitioning from one of my host sites. I will not mention which one it is. But they are a nightmare for blogs but great for static sites. I tried to set up a blog with them and their instructions were wrong and their easy to set up blog script provides a horrible 2.2 version of WordPress. TRASH
This week I realized that all of life is one big Soap Opera. I than began to thank God for the commericials. I am talking about those short pauses that occur to give us peace, happiness or special excitment in the midst of the dramas. For example, something simple like reading a good book while in the waiting room of a doctor’s office with a loved one.
Oh, don’t forget about that new Zumba class or the collage making project. I have recently started a new hobby and reading, chatting about coin collecting. I even started a blog. So, now I relax with a magnifying class looking at my change before I roll it up.
My husband has started taking guitar lessons and yes he started a blog for that also. But, now he takes a pause to play with those chords. Sure will be glad when he can play that BB King he promised me.
Or going to your fav coffee shop or little diner to enjoy something special while waiting for the line in the “Whatever place of tension” to go down. How many of you know about the pause at the end of a very trying day relaxing on Twitter, in front of the TV or special quiet time of prayer?
Personally, my faith and humor is keeping me sane. So I welcome those commercials in my life.
What every it is if you feel like sharing it just might help someone else today. But just remember don’t Tivo your life, keep those commercials coming.
Ready to work from home? Save commuting costs, dressing up and office politics? Need something that does not ask your age but trust your expertise? Well maybe working from home might be a realistic alternative for you.
To start this series I wanted to review a site called Hire My Mom.
This site is web-based job service designed especially for professional working mothers. They hire virtual assistants and professional bloggers.
Let’s take a quick look at the founder of this innovative service. This information is directly from thier ABOUT PAGE
About Lesley Spencer Pyle
Lesley Spencer Pyle started the national association of Home-Based Working Moms in 1995 after having her first child. Her passion is to help other moms find work at home success. She has a Master’s Degree in Public Relations from the University of Stirling in Scotland and a BA Summa Cum Laude in Journalism / Public Relations from Texas State University. Pyle has been featured in numerous publications including Forbes, Entrepreneur, Wall Street Journal, USA Today, Home Office Computing, Parenting, Business Start-Ups, Dr. Laura’s Perspectives, Family PC and many others. She was recently selected as a monthly columnist for WomenEntrepreneur.com. Pyle has been working from home for over 12 years. She is married with three children of her own and one “inherited” daughter by marriage.
You are required to join the company via a membership fee per quarter or save if you join annually. It is also required that you have at least 1-2 years experiance in your field of expertise.